Lessons from the Trenches in Scaling Culture

At the Business Of Software Conference,  Dharmesh Shah, CTO at HubSpot, took at look at a very precious and poorly understood asset for software companies – culture. Whilst Dharmesh himself claims to not even like humans (a point that he made to Hubspot’s CEO, Brian Halligan) when responsibility for Hubspot culture ended up on his desk, he approached the subject with the same analytical zeal that any technophile would – by looking at culture as a coding thing.